We’ve all heard about the ‘organic’ ways of scaling back your marketing in a downturn, like overloading your social media or cleaning up your website. And there’s no doubt these actions are helpful; it’s just that most businesses can’t get by on these tactics alone. Paid advertising will always be essential for maintaining revenues and generating new customers.
Even if sales do get harder to come by, top-of-funnel marketing is the last thing you’ll want to cut. Withdrawing from the market is never a good option. But if you want to affordably and effectively keep some skin in the game, digital audio advertising is one of your best bets for that. So long as you make sure to keep these things in mind.