AdsWizz Kicks Off the New Year Highlighting Audio Innovation! Click Image to Enlarge The AdsWizz team started the new year with a bang at CES 2024 with an exclusive meeting space within the luxurious Sky Suites at ARIA Resort & Casino Hotel, where we showcased our innovative solutions shaping the audio advertising landscape. “At CES,...
Tag: brand safety
Enriching the Listener Experience with Ad Quality Controls
As audio advertising continues to grow, publishers and marketers need effective tools to maintain brand safety and align ad content with their audience. In 2022, a Mediaocean report surveyed over 600 leaders in media providers, advertising agencies, and tech companies. It revealed that 40% of respondents anticipated an increase in brand safety concerns for 2023....
Combating the Threat of Fraud in Digital Audio with Invalid Traffic Filtering
The digital audio market continues to show steady growth, with ad spending predicted to hit $5.87 billion this year, an increase of 20% yearly and a nearly 90% jump since 2021. Advertisers aren’t the only ones flocking to audio, though. The dollars they bring with them can draw the attention of bots from both bad...
Adsplaining Audio Brand Safety for Publishers
Brand safety is often associated with advertisers, but it’s also very much a publisher’s concern. Publishers are brands; thus, they must ensure that the ads displayed on their platforms align with their values. Improper ad placement on a publisher’s platform would incur a negative perception from the audience, who could turn away from that publisher,...
How Can We Achieve Brand Safety In Podcasting?
Check out this byline by Garrison Dua, VP of Demand, North America! Brand marketers and advertisers are seeing tremendous growth in podcasts globally and want to scale their investments, but they are increasingly concerned their messages could become associated with programs and content not aligned with their brands. Today’s advertisers are operating in a market...
Vote for AdsWizz in Two Major Categories
AdsWizz has two exciting upcoming opportunities – to secure speaking panels at SXSW 2023 and a nomination for AdWeek's Reader's Choice "Best in Tech" Partner Awards. Cast a vote for your favorite Audio Advertising Technology provider, and help AdsWizz make waves. About SXSW 2023 SXSW is one of the largest leading conferences in the...