For years, media planning treated audio, video, and social media as separate entities operating in silos. Now, this channel-based approach is rapidly becoming obsolete. One look at modern audience behavior confirms why: audiences now move fluidly across formats, even if the underlying buying and delivery systems remain fragmented. Audiences are now platform-agnostic, effortlessly juggling watching...
Monetizing audio, whether it’s podcasts, streaming, or live, increasingly runs on programmatic infrastructure, with audio supply-side platforms (SSPs) acting as the bridge between publishers and advertisers. As that shift accelerates, understanding how they work becomes essential to understanding programmatic audio monetization. What is an audio SSP? An audio SSP allows publishers to monetize their audio...
Podcasting has always been personal. That feeling of connection, hearing a host’s voice, spending time with ideas that matter—it’s what has attracted audiences in from the start. But as podcasting continues to grow and evolve, so have the ways people discover new shows. According to Edison Research’s Infinite Dial, 33% of weekly podcast listeners in...
Apple recently announced its move to bring advanced video podcast capabilities to the Apple Podcasts app. As a launch partner helping shape the rollout, we’re excited to be part of this, especially as we see audio, video, and advertising experiences converge within the podcasting ecosystem. A turning point for podcast consumption Apple’s Spring 2026 update...
It’s easy to think of trust as a background requirement rather than a growth lever. Earning and maintaining audience trust through strong privacy practices has become a real differentiator for publishers. In audio advertising, this trust serves as both a competitive advantage and a foundation for sustainable revenue growth. Listeners today expect relevant experiences and...
Every year, Audio Days Paris feels like a special moment. A day when our industry pauses just long enough to look at where we’re going. This year carried a special energy. From the first session to the final conversations over lunch, you could feel how quickly audio is moving and how committed everyone is to...
Programmatic advertising has taken over the digital world. It’s fast, automated, and helps advertisers stretch their budgets further. Globally, programmatic now dominates display ads, capturing nearly 90% of all spend in 2025 and accounting for more than 96% of new growth in the category. It also represents nearly three-quarters of connected TV buys. Now advertisers,...
Podcasting has gone mainstream. What started as a niche medium is now a global audio powerhouse, with over 500 million listeners and more than 4.5 million shows. Although podcast audiences have grown significantly, monetization has not always kept up at the same pace. Many publishers continue to encounter challenges such as unsold inventory, underperforming campaigns,...
After more than a decade in digital audio, I can say this with confidence: The transformation happening in podcasting today feels a lot like the early days of mobile. The pace, the potential, and the experimentation all feel familiar. But this time, podcasting is at the center of the media landscape, and podcast monetization is...
Navigating the vibrant world of audio advertising is crucial for publishers seeking to enhance their strategies. In my conversation with Marsha Fischer, VP of Strategic Partnerships at AdsWizz, she offered valuable insights into the latest trends, opportunities, and innovative solutions from AdsWizz to help publishers succeed in digital audio. Marsha, could you start by telling...