You thought you knew podcasting. Welcome to the new new.
Get a fresh take on everything you need to know about this rapidly evolving industry.
2021 was a milestone year for podcasts that reached new heights, shifted demographics, put a spotlight on content, and pushed the boundaries of ad technology.
Our data and insights were carefully curated by our in-house experts with access to some of the top podcasters, the most listeners, and the best publishers, to give you the insights you can’t get anywhere else!
You will get insights on:
- The New Listener - jumping in every day, adopting podcasts as part of their daily routines, and pushing the boundaries with a fresh, accepting attitude towards ads and content
- The New Creators – redefining what it means to “podcast” and cementing their place as pop culture influencers by breaking into additional mediums and building vast inclusive communities
- The New Advertiser - swimming out of the shallow end and rapidly diversifying, brands are quickly incorporating podcasts into their brand awareness campaigns and media plans
- New Opportunities - the glass is still half-full when it comes to the potential for attracting more listeners ripe for fresh content, wild inventory growth opportunities, and expansive areas of advertising innovation