Check out this article in The Drum by Garrison Dua, VP of Demand, North America.
As consolidation reshapes digital advertising, audio is giving buyers something that’s getting harder to find elsewhere: undervalued attention, rich contextual signals, and measurable performance.
This article looks at why those advantages matter more as targeting evolves and major players build increasingly closed ecosystems. For advertisers thinking about where to invest next, audio offers a chance to get ahead while the opportunity is still undervalued.
