Check out this byline by Justine Benjamin, Head of Global Marketing at AdsWizz.
Audio ads have emerged as a powerful tool to stand out while captivating and engaging audiences with fleeting attention spans. Modern audio options, including the digital darling, podcasts, have contributed to this new phase of audiences and their heightened expectations.
With the Cannes Lions Festival of Creativity in marketers’ rear-view mirror, let’s contemplate the heart of advertising—the creative. The elements of an audio ad's effectiveness rests on the medium, the creative, and the moment. Here’s how they work together.