Two days at DMEXCO 2025 in Cologne showed what the industry has been sensing for a while. Audio has become one of the most dynamic and culturally relevant parts of the media mix, and the energy in the halls and focus of the conversations made it clear that it now sits at the center of strategy.
For AdsWizz, it was a chance to present new innovations, highlight partnerships, and explore the future of audio with agencies, brands, and platforms.
Driving Real Personalization With Dynamic Creatives and Synthetic Voice
A highlight for me was presenting Dynamic Creatives with Synthetic Voice. This solution was designed to take the complexity out of personalization in audio. A single script can now be transformed into multiple natural-sounding versions in minutes, shaped by contextual signals like weather, time of day, location, music genre, or device type.
Its real strength is accessibility. Marketers can generate voiceovers instantly, select from a range of vocal styles, and refine creative without costly or time-consuming studio sessions. Background tracks can be layered automatically, and previews tested before launch, ensuring every variation feels authentic and polished.
The audience reaction echoed what we are already hearing across the market. Personalization in audio has often felt out of reach, and being able to demonstrate a simpler path forward sparked real engagement. Many of the questions focused on how quickly campaigns could be adapted once live and how contextual triggers could work alongside existing targeting strategies.
A Fireside Chat With SoundCloud
AdsWizz hosted a fireside chat between Taeko Matamaru, Business Development Director of Demand at AdsWizz, and Patricia Claper, Senior Manager of Ad Partnerships at SoundCloud. Their conversation highlighted what makes SoundCloud unique: it’s both a home for creators and a community for fans, positioning it as a launchpad for emerging voices and cultural trends.
They discussed how brands can join this ecosystem in ways that feel natural to listeners. Promoted tracks let advertisers align their messaging with music discovery, turning ads into part of the journey rather than a disruption. A collaboration with Under Armour illustrated this approach, connecting the brand with audiences by amplifying new artists and fueling discovery.
The takeaway was clear: SoundCloud gives brands a role in culture creation, not just media placement. To succeed, advertisers must support artists and enhance the experience instead of interrupting it. Done well, these partnerships help brands build credibility with younger, trend-setting audiences.
Trends Shaping the Future of Audio
DMEXCO 2025 revealed shifts that are already reshaping the market. These are not distant signals but changes unfolding now. The brands that adapt quickly will define the next phase of audio.
For me, three forces in particular are setting new expectations for audio advertising:
- Programmatic audio is crossing the tipping point: Once a test channel, it is becoming the default buying model. Brands that delay building programmatic expertise will struggle to keep pace as efficiency and accountability become standard.
- Authenticity is brand currency: Younger audiences, especially Gen Z, reward advertisers who respect listening culture and collaborate with creators. Inauthentic approaches erode trust quickly.
- Personalization is now the baseline: Real-time adaptation to context, mood, or environment is no longer optional. Tools like Dynamic Creatives with Synthetic Voice are setting a new standard for relevance.
The Path Forward for Audio
DMEXCO 2025 left no doubt that audio is driving digital innovation. It is measurable, flexible, and creative, while still holding on to what makes it unique with its intimacy, authenticity, and emotional pull.
At AdsWizz, we are building the infrastructure that helps brands, creators, and audiences thrive together. The next chapter will be shaped by those ready to embrace authenticity, experiment with personalization, and lean into programmatic scale.
Want to learn more about how audio advertising can work for your brand?
Contact us today to explore AdsWizz solutions and see what’s possible.
by Frank Kretzschmar, Head of DACH/Nordics
Last Updated on October 6, 2025 by AdsWizz
