AdExchanger hosted its first-ever AdExchanger Awards in San Francisco this week at Programmatic I/O, and we are honored to have won in the category of Best Publisher-Side Technology for our complete audio monetization platform, which includes our Dynamic Ad Insertion Suite; our audio ad serving solution, AudioServe; and our audio-first SPP, AudioMax. The award honored AdsWizz for “Fueling the Growth of Audio”,...
Author: Muhammad McCabe
AdsWizz Named as Finalist for Inaugural AdExchanger Awards
AdExchanger recently announced the finalists for their first-ever AdExchanger Awards and we are delighted to count ourselves among the contenders times two. We are a finalist in the cateogory of Best Publisher-Side Technology for our for our complete audio monetization platform, including our dynamic ad insertion solution, our audio ad serving solution, AudioServe, and our audio-first SPP, AudioMax. We...
Spark Foundry Launches New Audio Ad Format on AdsWizz
Chicago, IL Spark Foundry, a leading media agency part of Publicis Media, and AI Music, a London based AI company, today announced an innovative new solution, Sympaphonic Ads, which will bring deeper personalization to audio advertising by using AI to produce ad creative. Sympaphonic Ads are an industry-first and will help marketers increase brand engagement...
AdsWizz Introduces Digital Audio Advertising Accreditation Program Certifying Industry Experts in Digital Audio Advertising
OMGP UK, Creators of Award-Winning Audio Campaigns on AdsWizz Platform, are First to Earn Certification as Digital Audio Ad Experts San Mateo, CA, January 22, 2019 — Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced its Digital Audio Expert Program for advertisers, with an expert program for publishers coming later...
What the Future Sounds Like: The Power of Programmatic
In this new era of audio, digital audio advertising is poised for massive growth. The future of advertising is digital — personalized, targeted, and available in unique, innovative formats that can be delivered at scale thanks to programmatic buying.
AdsWizz Supports Remote Audio Data (RAD) Framework for Podcast Advertising
Collaborative minds and leaders from across the media industry have worked closely with NPR to develop and launch a new podcast analytics technology: Remote Audio Data (RAD), a method for sharing listening metrics from podcast applications straight back to publishers, with extreme care and respect for user privacy.
How to Take Advantage of Weather Targeting in Audio
Weather, consciously or unconsciously, affects the daily choices we make. Research shows that weather can affect what we wear, what we do, our mood, and even our social interactions. It can even influence stock prices! What many don’t know is, it’s also a great tool to help marketers convey messages to their audiences at opportune...
AdsWizz Nominated for 2 Digiday Awards for Best Use of Mobile and Best Publishing Platform
Digiday Awards: And the winner is … audio! When Digiday announced the finalists for their 2018 Awards, we were thrilled to see that AdsWizz made the cut for not one, but two, categories: Best Use of Mobile, for our ShakeMe™ audio ad format, and Best Publishing Platform, for our dynamic ad insertion, our audio ad...
AdExchanger: AdsWizz Aims to Make Programmatic Easier to Buy
Programmatic audio has been in desperate need of scale. Pandora hopes its March acquisition of digital audio platform AdsWizz will bring that scale to a growing marketplace.