ADSWIZZ ERTWEITERT SEINEN EUROPEAN PROGRAMMATIC AUDIO MARKETPLACE

LESEN SIE DIE ENGLISCHE PRESSEMITTEILUNG  |  LESEN SIE DIE FRANZÖSISCHE PRESSEMITTEILUNG Werbetreibende in Deutschland, Frankreich und Großbritannien können ab sofort qualitativ hochwertige Zielgruppen effizient und at scale mit digitaler Audiowerbung erreichen.   Berlin, Deutschland – 24. Mai 2022 – AdsWizz hat heute die Erweiterung seines European Programmatic Audio Marketplace bekanntgegeben. Dies erleichtert den Einkauf von...

The 2022 Podcast Trends Report

You thought you knew podcasting. Welcome to the new new. Get a fresh take on everything you need to know about this rapidly evolving industry.​ 2021 was a milestone year for podcasts that reached new heights, shifted demographics, put a spotlight on content, and pushed the boundaries of ad technology. Our data and insights were...

ADSWIZZ BECOMES THE EXCLUSIVE GLOBAL AUDIO ADVERTISING RESELLER FOR AUDIOMACK

Audio buyers may now access Audiomack’s global multicultural content through AdsWizz’s combination of technology and sales offerings   San Mateo, CA – May 5, 2022) – AdsWizz Inc. and Audiomack Inc. today announced an exclusive global audio advertising inventory agreement.  Expanding upon AdsWizz’s and Audiomack’s existing relationship, AdsWizz now has exclusive sales rights to Audiomack’s...

NRC start groot advertentienetwerk voor podcasts

NRC Media wil in Nederland dé autoriteit worden op het gebied van podcasting. Om die doelstelling kracht bij te zetten introduceert het deze week het Audiohuis Podcastnetwerk. Met dit breed opgezette netwerk biedt het adverteerders posities aan rond de podcasts van NRC zelf, maar ook rondom podcasts van niet-eigen merken, zoals De Stroom, FC Afkicken...

Consumers turn up the volume on podcasts — but are brands listening? By Ella Kerr-McCutcheon, Business Development Director EU, AdsWizz

The popularity of podcasts has soared since the pandemic. Statista reports that there were 19.1m podcast listeners in the UK in 2021 – a dramatic rise from 8.9m in 2017. As audience numbers continue to climb, publishers and advertisers are seeing powerful opportunities for engagement through the medium. But to effectively target audiences through audio — you...

Why enhanced segment targeting is important in any podcast advertising strategy, by Garrison Dua, VP Demand, North America

As of December 2021, over two million podcasts were available globally for listening and downloading. With the growth of podcasts, more content creators are finding unique ways to create a dialogue with their audience, however niche the topic. The stellar growth of podcast listenership is equaled in terms of ad spend—AA/WARC predicted global audio advertising spend on...

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