Digital audio has taken its rightful place in the spotlight, trading its background hum for center stage. At SiriusXM Media’s Built with Audio event, its power and potential were on full display.
Audio is how people start their mornings, stay motivated at the gym, and discover new perspectives through podcasts. It’s one of the most personal forms of media. Yet it still doesn’t receive the same level of advertising investment as video or social platforms — even though it commands nearly a quarter of consumer media time.
At AdsWizz, we see that gap as an enormous opportunity, with adtech as the secret sauce that unlocks audio’s full potential.
Personalization That Actually Matters
Every listener is different, which is exactly why audio is so powerful. For audio industry leaders like SiriusXM Media, with 170M listeners generating billions of interactions each year, the question isn’t whether data exists. The question is how to put it to work in a way that feels useful, not intrusive.
That’s where advanced identity frameworks, clean room integrations, and AI-driven contextual targeting—and AdWizz—come in. These tools make it possible to treat people as individuals, not just “listeners.” The result is an ad experience that feels less like an interruption and more like a natural extension of whatever someone is doing. That might mean picking up a podcast on the morning run, tuning into live sports in the car, or winding down with music at home.
Taking the Complexity Out of Scale
Moments with digital audio happen everywhere: in cars, on phones, through smart speakers, and across hundreds of publishers. For advertisers, that fragmentation has always made scale feel messy.
Our job is to make it simple. With AdsWizz, brands can tap into SiriusXM Media’s full portfolio, from streaming and satellite to podcasts, through a single transaction. That means fewer silos, less manual work, and more time for marketers to do what they do best: craft campaigns that connect.
Finally, Measuring What Matters
For too long, audio has been undervalued because advertisers believed it was hard to measure, often due to traditional broadcast metrics that didn’t capture the true return audio delivers. That’s changing quickly.
SiriusXM Media is closing the gap between listening and outcomes. From cross-platform ad data feeds to partnerships with Innovid and the IAB Tech Lab, the company is making audio measurable, transparent, and trustworthy. As audio proves its strength in ROI, that progress matters for marketers who need to show results.
Up Your Adtech With AdsWizz
The future of audio advertising is already taking shape, and it looks like this:
- Data-driven precision grounded in identity and insights
- Personalized experiences tuned to context, behavior, and device
- Unified buying across platforms and partners
- Transparent measurement that proves ROI
This isn’t a theory. It’s what we’re building every day. Whether you want to reach commuters in connected cars, podcast superfans, or cross-platform audiences at scale, AdsWizz is the technology foundation that makes it possible.
Time to Build Your Campaigns With Audio
Audio isn’t just having a moment. It’s changing how brands connect with people. With the right technology in place, it’s proving its value as a powerful part of the media mix. At AdsWizz, we’re here to help brands build that future.
Ready to get started? Contact us today!
