After more than a decade in digital audio, I can say this with confidence: The transformation happening in podcasting today feels a lot like the early days of mobile. The pace, the potential, the experimentation—it all feels familiar. But this time, podcasting is at the center of the media landscape.
That’s what made our recent webinar, Future-Ready Strategies for Podcast Growth, so timely. We’re moving beyond simply monetizing podcasts. We are now focused on building the tools to do it smarter, faster, and more sustainably.
Below are a few highlights and key takeaways, but be sure to check out the full webinar here.
Global Podcast Ad Growth Is Accelerating
Let’s talk numbers. Global podcast ad spend is projected to hit 2.55 billion dollars by 2025, and there are now more than 500 million global podcast listeners and 4.4 million active podcasts worldwide. Podcast advertising is growing ten times faster than radio, which tells us everything we need to know about where audience attention and ad budgets are headed.
This growth is exciting, but it also adds pressure. Monetization can no longer be one-dimensional. We need tools that reflect how podcasts are consumed today across formats, channels, and platforms.
Creators Are Driving the Future of Podcast Monetization
Podcast creators today are building media ecosystems, not just shows. One example we highlighted is Team Coco, which has 5.4 million monthly podcast downloads, 8.9 million YouTube subscribers, and a dedicated SiriusXM channel. Another is Alex Cooper, one of the top cultural voices today. She is growing her Unwell empire – not only through her signature Call Her Daddy podcast, but also an entire media network focused on creating content and experiences for Gen Z audiences.
These are multi-platform brands built on podcasting. And, as podcasting becomes a multi-format experience, we are focused on building the adtech solutions that empower creators to grow and monetize across it all.
Podcast Monetization Tools to Increase Revenue in 2025
At AdsWizz, we are helping publishers and creators evolve with the market. In the webinar, we focused on four areas that unlock smarter monetization at scale.
Advanced Podcast Targeting
We’ve combined Comscore’s audience personas with behavioral signals from data platform NumberEight, unlocking access to over 300 unique audience profiles. This integration enables privacy-compliant, hyper-relevant ad delivery at scale.
Smarter Inventory Forecasting
Our enhanced forecasting tools support manual adjustments, episode-level forecasting, competitive separation, and frequency capping. This gives publishers more visibility into and control over available inventory.
Automated Host-Read Ads
Host-read ads have always been powerful, but now they are scalable. Our streamlined workflow simplifies approvals, automates production, and enables real-time reporting so campaigns launch faster without losing quality.
Predictive Pacing for Podcast Campaigns
Predictive Pacing dynamically adjusts campaign delivery using live and historical data. It helps reduce over-delivery and under-performance while ensuring goals are met more efficiently. It is one of our most publisher-friendly upgrades.
Looking (And Listening) Ahead
Podcasting is changing fast. It is becoming more visual, more interactive, and more connected to the broader media landscape. At AdsWizz, we are helping creators and publishers stay ahead with smarter monetization tools and a future-ready infrastructure.
We know that supporting our creators and scaling monetization require tools that go beyond long-form RSS feeds and host-read creative. As an industry, we need to support omnichannel podcasting. This means a deeper investment in what we already excel in – audio, targeting, forecasting, delivery & reporting. And also, an investment in new areas such as workflows and automation related to video and social, and recommendations around what content to publish and how best to monetize.
Whether you are refining your strategy or preparing to scale, our team is here to support your growth!
Watch the entire webinar for more information here.
by Molly Ponzo, Vice President, Ad Product
