AdsWizz's own Rowan Hamill explores how brands can win in the attention economy by cutting through multitasking behaviors and landing messages at peak receptivity.
In today’s media environment, attention is a precious commodity. The attention economy is a marketplace where focus can be limited, and every channel and platform is competing to grab a piece of it. Almost 40% of people multitask across media, switching between screens or activities even while watching or listening. With so much noise, advertisers are pushing harder than ever to capture a few seconds of genuine attention.
