ARN’s iHeartRadio Australia Network worked closely with Woolworths and ad serving platform provider, Adswizz, to develop the dynamic in-store radio solution. This includes using custom built technology with high audio quality and creating a number of bespoke in-store radio stations to suit different customer demographics, time of day, and geographical locations with the aim of...
Audio ads served on digital platforms offer a degree of targeting and interactivity that would have been unthinkable in the days when broadcast radio dominated the music and speech market. So, in the era of music streaming, podcasts, internet radio and smart speakers, is it time for brands to pay more attention to the potential...
Ahead of ATS London 2021, Pierre Naggar, SVP global demand at AdsWizz, outlines how audio has changed and what this has meant for advertisers in this Q&A.
The latest Advertising Association and Warc expenditure report has forecast that brands will spend nearly £1bn more on Christmas advertising than in 2020 – a sign that marketers are looking to make up for the pandemic slump.
Auto destination Earshot.in turned one on October 19, Tuesday. To mark the occasion, it hosted a podcast festival — Podfest 2021 — featuring some of the biggest names in the audio industry.The first session focused on Market and Money, and was hosted by Earshot CEO Gaurav Choudhury. Speakers were Patrick Roger, VP, new markets, Adswizz and Abe Thomas, CEO, Reliance Broadcast. Roger spoke about monetisation and how artificial intelligence-based adtech can provide solutions with some creative advertising. Adswizz was also the event partner of Podfest 2021.
Leggi in Italiano RDS will now monetise its digital audio inventory for the first time, utilizing AdsWizz full tech stack Partnership will also see advertisers gain programmatic access to over 29 podcast shows and stations, reaching over 5 million listeners Milan, Italy, 30 September 2021: RDS 100% Grandi Successi, the second-largest radio station in Italy, has signed...
We are constantly surrounded by sound. For some, the comfort is in a general hubbub. For others, sound from a radio show, a podcast or an album is that of a constant companion. Audio consumption experienced a huge surge over the pandemic and proved its worth as a powerful form of communication and now, at…
NEW YORK – September 21, 2021 – Tremor Video, a leading programmatic video platform, today debuted a new programmatic audio solution for advertisers to seamlessly expand their digital strategies beyond – or in concert with – video and Connected TV (CTV). The offering is powered by Tremor’s premium supply arrangements, which include AdsWizz and UNIFD.LA. “With audio content…
Bauer Media Audio is turning up the volume in the Nordics after signing an agreement with AdsWizz to access SoundCloud advertising across Denmark, Finland, Norway and Sweden. The partnership will see the European digital commercial broadcaster work with the music entertainment company to provide Nordic advertisers access to its growing listener base in the region...
Audio has long been known to have powerful engagement and recall. The challenge with audio is in the way we consume it–while we exercise, commute, or do housework. When we do these activities, we’re not always able to take the desired action such as visit a brand’s website or make an online purchase. So how…