Using Audio Advertising to Enhance Brand Engagement and Drive Consumer Connections

Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America!

As the Cannes Lions festival fades into the background, what better time is there to reflect on the trends in marketing and advertising that are driving consumer engagement?

One standout medium is audio advertising, which can enhance brand identity through immersive experiences by utilizing advanced tools. So, let's explore the current trends, technological advancements, and strategic approaches in audio advertising that are setting new standards in brand storytelling and consumer engagement.

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