Imagine a listener streaming their favorite podcast when your ad plays immediately after a segment filled with offensive or misleading content. In that instant, your brand risks losing the trust it took years to build. Recent research shows that 75% of respondents believe brand safety has become more critical in the past six months. This...
In August 2022, Podcast Movement returned to Dallas, the city where it all began in 2014! AdsWizz and Simplecast joined thousands of passionate podcasters and industry professionals worldwide for the industry's biggest conference and gathering for the podcast community. In their "Podcast Monetization 101 (It's Not Just Ads)" session, Justine Benjamin, Head of Marketing at...
On Tuesday, August 23 - Thursday, August 26, 2022, Podcast Movement returned to the city where it all began in 2014: Dallas! AdsWizz and Simplecast joined the SXM Media team and thousands of passionate podcasters and industry professionals from around the world under one roof to learn, grow professionally, and, most importantly, evolve and improve...
Check out this byline by Garrison Dua, VP of Demand, North America! Brand marketers and advertisers are seeing tremendous growth in podcasts globally and want to scale their investments, but they are increasingly concerned their messages could become associated with programs and content not aligned with their brands. Today’s advertisers are operating in a market...
AdsWizz has two exciting upcoming opportunities – to secure speaking panels at SXSW 2023 and a nomination for AdWeek's Reader's Choice "Best in Tech" Partner Awards. Cast a vote for your favorite Audio Advertising Technology provider, and help AdsWizz make waves. About SXSW 2023 SXSW is one of the largest leading conferences in the...
AdsWizz Gets Loud on the French Riviera AdsWizz was back at Cannes 2022 to reunite with the best minds in media and audio to share how we’re innovating the future of the industry. If you missed the event, you can relive our sessions below. A Look Into the Shifts Shaping Programmatic Advertising (with Women in...
Podcast Movement Returns to the City Where It All Began Tuesday, August 23 - Thursday, August 26, 2022 Sheraton Dallas Hotel | 2400 North Olive Street Dallas, Texas 75201 Here we come, Dallas! Come hang out with the AdsWizz, Simplecast, and SXM Media teams, where we’ll be joining thousands of passionate podcasters and industry professionals from...
Brand new listeners are flocking to podcasts daily, and popularity is at an all-time high, drawing in millions every month. Global podcast ad spend is expected to exceed $5.2 billion in 2025, with continued growth projected into 2026—highlighting strong advertiser confidence in the medium. At the same time, the global podcast audience has surged, reaching 550...
Audio tech innovators, Say It Now, hosted AdsWizz at the 2022 Cannes Lions for some compelling panels in partnership with A Million Ads, Octave Audio, Tremor Video, and The 7 Stars. Watch below for videos featuring Justine Benjamin, Vice President, Global Marketing, and Zac Pinkham, Vice President, Demand. The View From The Supply Side AdsWizz -...
SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue. The deal will let marketers target their audio ads at hundreds...