Check out this byline by Justine Benjamin, Head of Global Marketing at AdsWizz. Audio ads have emerged as a powerful tool to stand out while captivating and engaging audiences with fleeting attention spans. Modern audio options, including the digital darling, podcasts, have contributed to this new phase of audiences and their heightened expectations. With the...
Digital advertising faces an identity crisis due to evolving consumer preferences and privacy regulations, audio advertising included. Today’s marketers will need to balance effective targeting, personalization, and measurement with consumer privacy choices and changing legislation and platform policies. The industry is seeing third-party data and deterministic identity-based targeting face the most challenges amidst growing privacy...
Envision a smart system that checks past trends to predict what will happen in the future and then applies that information to constantly adjust the ad delivery and steer the campaign to its ultimate goal. With Predictive Pacing, publishers and resellers can ensure audio ads are delivered optimally by a data-powered engine that switches gears...
Check out this latest piece by Justin Ohanessian, Director of Self-Serve at AudioGO! In today's digital landscape, audio advertising has carved out its niche as a powerful and influential medium to connect with audiences. Through audio advertising, brands can access a remarkable tool known as audience buying, a game-changer that empowers marketers to precisely target...
At Podcast Show 2023, Simplecast and AdsWizz organized an in-person event aimed at podcasters of all sizes, providing valuable insights and inspiration to enhance their podcast technology strategies. The event offered podcasters an immersive experience, blending thought leadership, live interviews, interactive Q&A sessions, and access to valuable content. It aimed to inform, entertain, and inspire...
Did you know that the average consumer encounters up to 10,000 ads in a single day? With such information overload, the key to standing out lies in creating compelling messages and in delivering these messages to the right audience at the right moment. So, how can brands guarantee that their ads hit the mark? The...
In March, AdsWizz took part in The Future of Audio Europe 2023, bringing together speakers from across the continent to shape the future of audio. The event addressed the pressing need for higher reach, superior quality, and enhanced targeting in advertising. Attendees enjoyed insightful discussions, thought-provoking presentations, and networking opportunities, exploring the untapped potential of...
Check out this byline by Robyn Meyers, VP, Programmatic and Marketplace Partnerships. With many changes afoot in other digital channels, digital audio allows advertisers to deliver creative, personalized, measurable results. By partnering with the right provider, advertisers can make buying digital audio easier and more accessible. In the current industry, where advertisers constantly compete for...
As the IPA Bellwether Report for Q1 paints a picture of adspend growth, PMW quizzed a panel of marketing experts on navigating the year ahead - with AI, supply chain transparency, CTV, and retail media emerging as key themes. Look out for a hot take from our very own Ollie Chadwick, UK Regional Director at...
Born between the mid-1990s and early 2010s, Gen Z is the first generation to have grown up in a completely digital world. Now they're entering adulthood and starting to make their mark as consumers — and their impact is already being felt in every corner of the economy. With their unique attitudes, values and expectations, Gen Z...