Maria Breza, Vice President of Ad Quality Measurement and Audience Data Operations at SiriusXM Media and AdsWizz, delivered a presentation about redefining measurement in programmatic audio. Her talk illuminated the industry’s challenges and opportunities, focusing on brand safety, suitability, and the ever-changing world of audio content. For access to Maria’s presentation, click here. Digital Audio’s...
AdsWizz and Simplecast teamed up again, this time in the Mile-High City for Podcast Movement 2023, at our home away from home with all the comforts – a private meeting space, recording studio, swag depot, and more. Our mission was to learn, grow, and collaborate on ways to embrace and evolve the podcast community through...
The Early Adopter Mentality How Podcast Publishers and Advertisers Are Making Programmatic Work The undeniable impact of podcast advertising and the streamlined and expansive advantages of programmatic advertising bring many collective benefits. During the “Early Adopter Mentality” panel at Podcast Movement, industry trailblazers shared their experiences and insights into how podcast creators embraced programmatic advertising, regardless...
Podcast Party Time (Use Your Cursor to Move the Pictures) Denver Beer Movement - Wednesday, August 23 AdsWizz and Podcast Movement participated in an exhibition featuring local exhibitors, offering conference attendees an enticing experience of free tastings by local beer brands. This initiative served as a distinctive platform for the podcast community rooted in celebrating the art...
Check out this byline by Justine Benjamin, Head of Global Marketing at AdsWizz. As Pride Month came to an end, I entered a reflective mode where I considered the relationship between diverse audiences, such as the LGBTQ+ community, audio, and technology; you know, typical marketer thoughts. And as a marketer, an audiophile and someone that...
The digital audio market continues to show steady growth, with ad spending predicted to hit $5.87 billion this year, an increase of 20% yearly and a nearly 90% jump since 2021. Advertisers aren’t the only ones flocking to audio, though. The dollars they bring with them can draw the attention of bots from both bad...
Check out this byline by Justine Benjamin, Head of Global Marketing at AdsWizz. Audio ads have emerged as a powerful tool to stand out while captivating and engaging audiences with fleeting attention spans. Modern audio options, including the digital darling, podcasts, have contributed to this new phase of audiences and their heightened expectations. With the...
Digital advertising faces an identity crisis due to evolving consumer preferences and privacy regulations, audio advertising included. Today’s marketers will need to balance effective targeting, personalization, and measurement with consumer privacy choices and changing legislation and platform policies. The industry is seeing third-party data and deterministic identity-based targeting face the most challenges amidst growing privacy...
Envision a smart system that checks past trends to predict what will happen in the future and then applies that information to constantly adjust the ad delivery and steer the campaign to its ultimate goal. With Predictive Pacing, publishers and resellers can ensure audio ads are delivered optimally by a data-powered engine that switches gears...
Check out this latest piece by Justin Ohanessian, Director of Self-Serve at AudioGO! In today's digital landscape, audio advertising has carved out its niche as a powerful and influential medium to connect with audiences. Through audio advertising, brands can access a remarkable tool known as audience buying, a game-changer that empowers marketers to precisely target...