An Award that Speaks Volumes The Digiday Awards is an annual recognition of brands, agencies and platforms. For their 2020 Awards, Digiday focused on honoring companies that were able to pivot and innovate in one of the most tumultuous years in recent history. We are extremely honored to have received Digiday’s Most Innovative Technology Platform award – a high distinction recognizing the technology platform that has been most effective in helping partners achieve their goals. Our technology platform today powers leading audio companies like Pandora,...
Category: Industry News
Adform Partners with AdsWizz to Unlock Audio Inventory at Scale on the Adform DSP
Adform, the Integrated Advertising Platform (IAP), has today announced a direct integration with the leading global technology provider for digital audio advertising solutions, AdsWizz. The partnership will simplify the process of running programmatic audio campaigns at scale for advertisers via the Adform DSP.
AdsWizz to Provide Ad Tech Platform for NBCUniversal News and Podcasts in Broad Reaching SiriusXM Deal
As part of the new agreement, NBCUniversal has appointed SiriusXM as the exclusive advertising representative for NBC News and MSNBC podcasts with additional sales rights to CNBC podcasts. In addition, AdsWizz, a subsidiary of SiriusXM, will provide the end-to-end ad tech platform.
The podcast opportunity
Brieuc Verwilghen, the Vice President of Publisher Partnerships at AdsWizz, looks at the booming podcast market, and the opportunities it presents for advertisers, as podcast advertising and targeting become more automated.
Digital audio advertising 101 with AdsWizz
Digital audio listening is on the rise. Take a deep dive into digital audio advertising in this interview with VP of Marketing for AdsWizz, Kate Gerwe.
Demystifying Programmatic Audio: Q&A with Pierre Naggar, AdsWizz
Collaborative minds and leaders from across the media industry have worked closely with NPR to develop and launch a new podcast analytics technology: Remote Audio Data (RAD), a method for sharing listening metrics from podcast applications straight back to publishers, with extreme care and respect for user privacy.
AdExchanger: AdsWizz Aims to Make Programmatic Easier to Buy
Programmatic audio has been in desperate need of scale. Pandora hopes its March acquisition of digital audio platform AdsWizz will bring that scale to a growing marketplace.