Audio is well equipped to take on the cookie-less world, especially with boom in podcast listening - advertisers will need to rely on first-party data for targeting and advertising as third-party data goes down in terms of usage and accuracy. We’ll lean further into AI transcription targeting for podcasts, which will help advertisers leverage the...
How does your brand sound? That’s a question that Adweek and panelists from Hinge, Molson Coors, Adswizz, Twitter, Samsung and more set out to answer at Adweek’s Spotlight: Audio event.
On December 14th, 2021, AdsWizz joined Adweek at their virtual Spotlight Audio Event: “How Does Your Brand Sound?” Hear from Pierre Naggar, SVP Global Demand at AdsWizz, and Anne Frisbie, SVP Global Supply at AdsWizz, on the panel “The Evolution of Podcast Advertising,” where they discuss the ways audio and podcast advertising have expanded in...
The boom in audio has been steadily gaining momentum for some time. According to Stitcher’s annual podcasting report, the number of podcasts has grown by 129,000% in the last decade – an impressive feat for any medium. The pandemic has only accelerated this growth, as many looked to audio for comfort and consolation. Numbers for audio...
In this post-ATS London 2021 ebook, partners from across the advertising and marketing technology industries share their tips for navigating the year ahead against the backdrop of an ever increasing focus on privacy and customer centricity.
With podcast continuing to grow, and tons of premium content available for advertisers, there has been a clear incentive for audio advertising tools to keep up. In the early days of digital audio advertising, programmatic audio infrastructure was pretty much non-existent. But we are seeing an increase in audio supply, and audio is now being...
ARN’s iHeartRadio Australia Network worked closely with Woolworths and ad serving platform provider, Adswizz, to develop the dynamic in-store radio solution. This includes using custom built technology with high audio quality and creating a number of bespoke in-store radio stations to suit different customer demographics, time of day, and geographical locations with the aim of...
Audio ads served on digital platforms offer a degree of targeting and interactivity that would have been unthinkable in the days when broadcast radio dominated the music and speech market. So, in the era of music streaming, podcasts, internet radio and smart speakers, is it time for brands to pay more attention to the potential...
Ahead of ATS London 2021, Pierre Naggar, SVP global demand at AdsWizz, outlines how audio has changed and what this has meant for advertisers in this Q&A.
The latest Advertising Association and Warc expenditure report has forecast that brands will spend nearly £1bn more on Christmas advertising than in 2020 – a sign that marketers are looking to make up for the pandemic slump.