AdsWizz’s Dynamic Creative Optimization Technology Increases Relevance and Awareness Scores for Targeted Ad Listeners

AdsWizz Inc, the global leader in digital audio and podcast technology solutions, has announced its success in helping Mustard.co.uk, the British motor insurance comparison website, to increase purchase intent and brand awareness by utilising AdsWizz’s Dynamic Creative Optimisation (DCO) technology for the first time in the UK. The AdsWizz DCO feature enables brands to connect at...

SCA announces AdsWizz agreement across Stitcher and SiriusXM podcasts in Australia

SCA has announced its agreement with AdsWizz to exclusively represent the ad inventory of select Stitcher and SiriusXM podcasts in Australia through SCA’s LiSTNR app and other podcast listening platforms. AdsWizz’s audio advertising technology, combined with SCA’s media sales, is expected to streamline podcast inventory connections, making Stitcher and SiriusXM’s content more easily accessible to...

SBS Signs With AdsWizz To Sell Its Digital Audio Ad Inventory

The digital audio monetization platform AdsWizz is adding some more Spanish-language content to its lineup thanks to a deal with the Hispanic-targeted radio group Spanish Broadcasting System. Under the deal, AdsWizz becomes the exclusive programmatic sales representative for SBS audio inventory in the U.S.The broadcaster will also migrate onto AdsWizz’s technology stack. That will allow...

How Can We Achieve Brand Safety In Podcasting?

Check out this byline by Garrison Dua, VP of Demand, North America! Brand marketers and advertisers are seeing tremendous growth in podcasts globally and want to scale their investments, but they are increasingly concerned their messages could become associated with programs and content not aligned with their brands. Today’s advertisers are operating in a market...

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