Check out this byline by Garrison Dua, VP of Demand, North America! Brand marketers and advertisers are seeing tremendous growth in podcasts globally and want to scale their investments, but they are increasingly concerned their messages could become associated with programs and content not aligned with their brands. Today’s advertisers are operating in a market...
AdsWizz has two exciting upcoming opportunities – to secure speaking panels at SXSW 2023 and a nomination for AdWeek's Reader's Choice "Best in Tech" Partner Awards. Cast a vote for your favorite Audio Advertising Technology provider, and help AdsWizz make waves. About SXSW 2023 SXSW is one of the largest leading conferences in the...
Check out this byline by Marsha Fischer, VP, Strategic Partnerships at AdsWizz! Warning: never come between gamers and their games. Conventional wisdom might tell you this is a lesson usually learned the hard way if you’re the family member, partner or friend of someone who plays games. While brands may be eager to get in...
Last year was a milestone year for podcasts that reached new heights, shifted demographics, put a spotlight on content, and pushed the boundaries of ad technology. In our presentation at the 2022 IAB Podcast Upfront, we revealed findings and trends detailed in our 2022 Podcast Trends Report – a collaborative effort between AdsWizz, SXM Media,...
Digital audio is one of the fastest-growing media channels, and Americans are streaming more audio content than ever before. According to the latest Edison Research, 62% of adults 12 + stream online audio weekly, and that equals 176 million weekly users. Each week, the average user spends 16 hours, 14 minutes listening, and about half of...
NRC Media wil in Nederland dé autoriteit worden op het gebied van podcasting. Om die doelstelling kracht bij te zetten introduceert het deze week het Audiohuis Podcastnetwerk. Met dit breed opgezette netwerk biedt het adverteerders posities aan rond de podcasts van NRC zelf, maar ook rondom podcasts van niet-eigen merken, zoals De Stroom, FC Afkicken...
The popularity of podcasts has soared since the pandemic. Statista reports that there were 19.1m podcast listeners in the UK in 2021 – a dramatic rise from 8.9m in 2017. As audience numbers continue to climb, publishers and advertisers are seeing powerful opportunities for engagement through the medium. But to effectively target audiences through audio — you...
As of December 2021, over two million podcasts were available globally for listening and downloading. With the growth of podcasts, more content creators are finding unique ways to create a dialogue with their audience, however niche the topic. The stellar growth of podcast listenership is equaled in terms of ad spend—AA/WARC predicted global audio advertising spend on...
Could digital audio close the gap between ad spend and consumption this year? Zac Pinkham, VP Demand, Europe at AdsWizz explains why 'visual fatigue' is leading more people to tune into audio than ever before. As we look back to the past year and further down memory lane, it’s clear that the coronavirus pandemic accelerated the...
HT Media has announced that it has partnered with AdsWizz to launch India’s a programmatic podcast marketplace named FabX. With this, brands will be granted access to listeners in India with real-time buying and selling opportunities for podcast advertising. HT Media aims to provide podcasters with podcast content generation through Smartcast and partner companies like...