ARN’s iHeartRadio Australia Network worked closely with Woolworths and ad serving platform provider, Adswizz, to develop the dynamic in-store radio solution. This includes using custom built technology with high audio quality and creating a number of bespoke in-store radio stations to suit different customer demographics, time of day, and geographical locations with the aim of...
Audio ads served on digital platforms offer a degree of targeting and interactivity that would have been unthinkable in the days when broadcast radio dominated the music and speech market. So, in the era of music streaming, podcasts, internet radio and smart speakers, is it time for brands to pay more attention to the potential...
Ahead of ATS London 2021, Pierre Naggar, SVP global demand at AdsWizz, outlines how audio has changed and what this has meant for advertisers in this Q&A.
The latest Advertising Association and Warc expenditure report has forecast that brands will spend nearly £1bn more on Christmas advertising than in 2020 – a sign that marketers are looking to make up for the pandemic slump.
Auto destination Earshot.in turned one on October 19, Tuesday. To mark the occasion, it hosted a podcast festival — Podfest 2021 — featuring some of the biggest names in the audio industry.The first session focused on Market and Money, and was hosted by Earshot CEO Gaurav Choudhury. Speakers were Patrick Roger, VP, new markets, Adswizz and Abe Thomas, CEO, Reliance Broadcast. Roger spoke about monetisation and how artificial intelligence-based adtech can provide solutions with some creative advertising. Adswizz was also the event partner of Podfest 2021.
We are constantly surrounded by sound. For some, the comfort is in a general hubbub. For others, sound from a radio show, a podcast or an album is that of a constant companion. Audio consumption experienced a huge surge over the pandemic and proved its worth as a powerful form of communication and now, at…
Bauer Media Audio is turning up the volume in the Nordics after signing an agreement with AdsWizz to access SoundCloud advertising across Denmark, Finland, Norway and Sweden. The partnership will see the European digital commercial broadcaster work with the music entertainment company to provide Nordic advertisers access to its growing listener base in the region...
Audio has long been known to have powerful engagement and recall. The challenge with audio is in the way we consume it–while we exercise, commute, or do housework. When we do these activities, we’re not always able to take the desired action such as visit a brand’s website or make an online purchase. So how…
The ability of programmatic technology to enable precision targeting at scale is fuelling the explosion of audio advertising, says AdsWizz Business Development Director Ella Kerr-McCutcheon in this episode of MAD//Fest and Adswizz’s ‘MAD//Fest Moments’ video series.
Read the full press release here. Here at Adswizz, we’ve been hard at work in expanding our high-performance Audio Advertising tools with a new attribution solution. This solution for audio empowers advertisers to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it’s still in progress. Last year, we...