Explore new ways to measure the impact of digital audio advertising with AdsWizz. Understanding what drives your consumer’s purchases across different advertising channels can be both an art and a science. We’re working hard to make sure it’s also well within your reach. Today’s digital audio listeners interact with brands across many different...
Category: Platform Updates
Making Audio Advertising More Accessible for Small Buyers
Earlier this quarter we introduced a new service, AudioGO, in public beta. AudioGO is a self-serve audio ad platform that makes it easy for small businesses and agencies to directly buy audio advertising on premium audio services like Pandora and other premium publishers. Our goal in creating AudioGO is to make audio advertising more accessible to...
AdsWizz Introduces Digital Audio Advertising Accreditation Program Certifying Industry Experts in Digital Audio Advertising
OMGP UK, Creators of Award-Winning Audio Campaigns on AdsWizz Platform, are First to Earn Certification as Digital Audio Ad Experts San Mateo, CA, January 22, 2019 — Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced its Digital Audio Expert Program for advertisers, with an expert program for publishers coming later...
AdsWizz Supports Remote Audio Data (RAD) Framework for Podcast Advertising
Collaborative minds and leaders from across the media industry have worked closely with NPR to develop and launch a new podcast analytics technology: Remote Audio Data (RAD), a method for sharing listening metrics from podcast applications straight back to publishers, with extreme care and respect for user privacy.
How to Take Advantage of Weather Targeting in Audio
Weather, consciously or unconsciously, affects the daily choices we make. Research shows that weather can affect what we wear, what we do, our mood, and even our social interactions. It can even influence stock prices! What many don’t know is, it’s also a great tool to help marketers convey messages to their audiences at opportune...