Adsplaining Audio Brand Safety for Advertisers
Imagine a listener streaming their favorite podcast when your ad plays immediately after a segment filled with offensive or misleading content. In that instant, your brand risks losing the trust...
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Future-Proofing Podcast Campaigns With Predictive Audiences
Brand new listeners are flocking to podcasts daily, and popularity is at an all-time high, drawing in millions every month. Global podcast ad spend is expected to exceed $5.2 billion in...
SiriusXM and Comscore Bring Cookie-free Audience Targeting to Podcasts
SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With...
Carnival Cruise Line
Carnival Cruise Line Carnival Cruise Line drives +24% uplift in brand awareness correlating to on-site conversions and trip bookings. The Situation Despite the ocean cruise industry experiencing declines in 2020...
Podcast Show UK 2022
AdsWizz & Simplecast Pump Up the Volume at Podcast Show UK 2022 At this year’s Podcast Show UK 2022 in London, independent podcast creators, established industry professionals, and business...
Multinational Financial Services Firm Case Study
Multinational Financial Services Firm A global financial firm achieves a 79% consideration lift with a podcast campaign. The Situation The number of people using conversational AI tools, such as voice...
ADSWIZZ EXPANDS EUROPEAN PROGRAMMATIC AUDIO MARKETPLACE
READ THE FRENCH PRESS RELEASE | READ THE GERMAN PRESS RELEASE New premium publishers and programmatic audio inventory bundles are now available for buyers to reach audiences in UK, France,...
ADSWIZZ BECOMES THE EXCLUSIVE GLOBAL AUDIO ADVERTISING RESELLER FOR AUDIOMACK
Audio buyers may now access Audiomack’s global multicultural content through AdsWizz’s combination of technology and sales offerings San Mateo, CA – May 5, 2022) – AdsWizz Inc. and Audiomack...
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