Brand new listeners are flocking to podcasts daily, and popularity is at an all-time high, drawing in millions every month. Global podcast ad spend is expected to exceed $5.2 billion in 2025, with continued growth projected into 2026—highlighting strong advertiser confidence in the medium. At the same time, the global podcast audience has surged, reaching 550...
Audio tech innovators, Say It Now, hosted AdsWizz at the 2022 Cannes Lions for some compelling panels in partnership with A Million Ads, Octave Audio, Tremor Video, and The 7 Stars. Watch below for videos featuring Justine Benjamin, Vice President, Global Marketing, and Zac Pinkham, Vice President, Demand. The View From The Supply Side AdsWizz -...
SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue. The deal will let marketers target their audio ads at hundreds...
Check out this byline by Marsha Fischer, VP, Strategic Partnerships at AdsWizz! Warning: never come between gamers and their games. Conventional wisdom might tell you this is a lesson usually learned the hard way if you’re the family member, partner or friend of someone who plays games. While brands may be eager to get in...