Product updates and blog.
Being a Market Operator has benefits but comes with significant responsibility, especially when working with publishers of different sizes, custom agreements, and margins. As a reseller, it is crucial to have access to tools that enable increased visibility and manage your contracts with publishers to obtain the insights you need. What is the Market Operator...
The audio advertising space is undergoing a boom, and the need for innovative and interactive audio experiences that captivate and engage listeners has never been more critical. One of the most innovative ways for brands to engage audiences is through the widespread consumer adoption of voice assistants. 62% of Americans 18+ use a voice assistant on...
Brand safety is often associated with advertisers, but it’s also very much a publisher’s concern. Publishers are brands; thus, they must ensure that the ads displayed on their platforms align with their values. Improper ad placement on a publisher’s platform would incur a negative perception from the audience, who could turn away from that publisher,...
Imagine a listener streaming their favorite podcast when your ad plays immediately after a segment filled with offensive or misleading content. In that instant, your brand risks losing the trust it took years to build. Recent research shows that 75% of respondents believe brand safety has become more critical in the past six months. This...
Brand new listeners are flocking to podcasts daily, and popularity is at an all-time high, drawing in millions every month. Global podcast ad spend is expected to exceed $5.2 billion in 2025, with continued growth projected into 2026—highlighting strong advertiser confidence in the medium. At the same time, the global podcast audience has surged, reaching 550...