Locked On Podcast Network, Inc. (“Locked On”) and AdsWizz Inc. (“AdsWizz”), the technology engine powering the monetization of audio content around the world and a subsidiary of SiriusXM, today announced a new agreement for AdsWizz to sell Locked On’s podcast advertising inventory in North America. Through 2026, AdsWizz will serve as the exclusive seller of...
Digital advertising is evolving with every click, scroll, and search. The industry’s pivot away from traditional identifiers like cookies and mobile advertising IDs (MAIDs) marks a monumental shift driven by a growing emphasis on consumer privacy and changing regulations. This evolution signifies a move towards more privacy-centric technologies and practices, reshaping how ads reach their...
On Air Fest, often known as the “Sundance of Audio,” is a time for industry professionals, content creators, and artists from all walks of life to discuss podcasting, monetization, and more. This year, Simplecast and AdsWizz teamed up as sponsors of the kick-off event, Hot Pod Summit, a full day of engaging conversation covering a...
AdsWizz Kicks Off the New Year Highlighting Audio Innovation! Click Image to Enlarge The AdsWizz team started the new year with a bang at CES 2024 with an exclusive meeting space within the luxurious Sky Suites at ARIA Resort & Casino Hotel, where we showcased our innovative solutions shaping the audio advertising landscape. While the...
The surge in the popularity of podcasts over recent years is no secret. This wave has brought a significant uptick in podcast advertising as this medium is constantly evolving, both in complexity and impact. However, this rise has not been without its challenges. In an era where privacy concerns hold a prominent place in our...
Check out this latest piece by Brendan Kelly, Director of Ad Quality, AdsWizz and SXM Media. The digital audio advertising realm is undoubtedly experiencing a boom. According to Statista, the anticipated annual growth rate in ad spending from 2023 to 2027 is 6.04%, projected to lead to a market volume of approximately US$12.82 billion by...
Check out this byline by Justine Benjamin, Head of Global Marketing at AdsWizz. As Pride Month came to an end, I entered a reflective mode where I considered the relationship between diverse audiences, such as the LGBTQ+ community, audio, and technology; you know, typical marketer thoughts. And as a marketer, an audiophile and someone that...
Check out this byline by Justine Benjamin, Head of Global Marketing at AdsWizz. Audio ads have emerged as a powerful tool to stand out while captivating and engaging audiences with fleeting attention spans. Modern audio options, including the digital darling, podcasts, have contributed to this new phase of audiences and their heightened expectations. With the...
Check out this latest piece by Justin Ohanessian, Director of Self-Serve at AudioGO! In today's digital landscape, audio advertising has carved out its niche as a powerful and influential medium to connect with audiences. Through audio advertising, brands can access a remarkable tool known as audience buying, a game-changer that empowers marketers to precisely target...
At Podcast Show 2023, Simplecast and AdsWizz organized an in-person event aimed at podcasters of all sizes, providing valuable insights and inspiration to enhance their podcast technology strategies. The event offered podcasters an immersive experience, blending thought leadership, live interviews, interactive Q&A sessions, and access to valuable content. It aimed to inform, entertain, and inspire...