Further growing opportunities for clients across digital audio, NZME Radio Limited (NZME) today announced that it has signed an exclusive agreement to be AdsWizz’s exclusive third-party New Zealand sales representative for advertising on certain podcasts owned and operated by SiriusXM and Stitcher Media LLC. The agreement includes podcasts which SiriusXM and/or Stitcher have the right...
If Microsoft didn’t work out, Bill Gates could have made a career for himself as a fortune teller. In 1996, he wrote a blog titled ‘Content is King’, effectively coining the term in every marketer’s plan. In 2005, at an event in London, he said, “the future of advertising is the Internet”. Being able to...
What do Conan O’Brien, unsolved murders, and the latest season of Game of Thrones: House of the Dragon have in common (other than the fact that they're killing it in podcasts)? They’re all representative of the shifting landscape in podcasting. Podcasts continue to attract an ever-increasing number of new listeners and, as a result, the...
Justine Benjamin, Head of Global Marketing at AdsWizz delves into the benefits of programmatic audio advertising, its current state, and its potential to shape the future of radio advertising. On May 13th 1897, Guglielmo Marconi changed the world forever. Marconi arrived in Somerset looking to experiment with what he called “telegraphy without wires”. After a few...
The audio advertising space is undergoing a boom, and the need for innovative and interactive audio experiences that captivate and engage listeners has never been more critical. One of the most innovative ways for brands to engage audiences is through the widespread consumer adoption of voice assistants. 62% of Americans 18+ use a voice assistant on...
On Monday, October 17, and Tuesday, October 18, 2022, Programmatic I/O returned to New York City! AdsWizz joined the other data-driven programmatic leaders, publishers, advertisers, innovators, researchers, and analysts. The event hosted insightful presentations, informative panels, in-depth workshops, and invaluable networking for updates on privacy, the cookieless future, retail media, CTV trends, and much more. The presence of...
Brand safety is often associated with advertisers, but it’s also very much a publisher’s concern. Publishers are brands; thus, they must ensure that the ads displayed on their platforms align with their values. Improper ad placement on a publisher’s platform would incur a negative perception from the audience, who could turn away from that publisher,...
Imagine a listener streaming their favorite podcast when your ad plays immediately after a segment filled with offensive or misleading content. In that instant, your brand risks losing the trust it took years to build. Recent research shows that 75% of respondents believe brand safety has become more critical in the past six months. This...
In August 2022, Podcast Movement returned to Dallas, the city where it all began in 2014! AdsWizz and Simplecast joined thousands of passionate podcasters and industry professionals worldwide for the industry's biggest conference and gathering for the podcast community. In their "Podcast Monetization 101 (It's Not Just Ads)" session, Justine Benjamin, Head of Marketing at...
On Tuesday, August 23 - Thursday, August 26, 2022, Podcast Movement returned to the city where it all began in 2014: Dallas! AdsWizz and Simplecast joined the SXM Media team and thousands of passionate podcasters and industry professionals from around the world under one roof to learn, grow professionally, and, most importantly, evolve and improve...