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How to Scale Your Podcast Ads With Programmatic Advertising
Podcasts are booming, and the numbers back it up. In the United States alone, an estimated 228 million people aged 12 and up have consumed a podcast in either audio or video format, accounting for 79% of the population, according to The Infinite Dial Report 2025 by Edison Research. As listener numbers surge, brands are...
The Podcast Show 2025: Five Shifts That Signal Where Podcasting Is Headed
I lost count of how many people told me, “This year feels different.” They were right. The Podcast Show London 2025 didn’t just feel bigger. It felt more certain. Podcasting is no longer jockeying for relevance. It has claimed its place at the center of global media conversations. From presenting Infinite Dial UK 2025 with...
From Passive Plays to Performance: Rethink Audio With an Audience-First Mindset
Take a look at this new piece in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! Podcasts are booming. Smart speakers are everywhere. Streaming is mainstream. But buying by show or platform is no longer enough. It’s not about where your ad runs. It’s about understanding who is listening, what...
How to Scale Podcast Monetization in 2025 with AdsWizz
After more than a decade in digital audio, I can say this with confidence: The transformation happening in podcasting today feels a lot like the early days of mobile. The pace, the potential, and the experimentation all feel familiar. But this time, podcasting is at the center of the media landscape, and podcast monetization is...
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