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From Passive Plays to Performance: Rethink Audio With an Audience-First Mindset
Take a look at this new piece in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! Podcasts are booming. Smart speakers are everywhere. Streaming is mainstream. But buying by show or platform is no longer enough. It’s not about where your ad runs. It’s about understanding who is listening, what...
Tuning Into Tomorrow: Reflections on The Future of Audio and Entertainment 2025
If you work in audio in the UK, The Future of Audio and Entertainment is a must-attend. It brings together over 450 professionals from top agencies, advertisers, and media owners to talk openly about the realities of running audio campaigns and where the industry is headed next. As presenters for AdsWizz, we took things a...
How to Scale Podcast Monetization in 2025 with AdsWizz
After more than a decade in digital audio, I can say this with confidence: The transformation happening in podcasting today feels a lot like the early days of mobile. The pace, the potential, the experimentation—it all feels familiar. But this time, podcasting is at the center of the media landscape. That’s what made our recent...
AdsWizz Is Certified With IAB Podcast Measurement 2.2
We’re excited to share that AdsWizz has been certified under the IAB Podcast Measurement Guidelines, Version 2.2. This reflects the successful completion of a thorough audit, confirming that our measurement practices continue to meet the highest industry standards. What Is the IAB Podcast Measurement Certification? The Interactive Advertising Bureau (IAB) is a global organization that helps...
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