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Audio Days Paris 2025: The Future of Digital Audio is Now
Every year, Audio Days Paris feels like a special moment. A day when our industry pauses just long enough to look at where we’re going. This year carried a special energy. From the first session to the final conversations over lunch, you could feel how quickly audio is moving and how committed everyone is to...
How Innovation Is Redefining the Listener Experience
The world of audio is changing exponentially, driven by innovation and measurable impact. According to Sounds Profitable’s 2025 research, podcast advertising achieves an 86% ad recall rate among its most active listeners—proof that well-crafted audio content sticks with audiences long after they’ve tuned out. For brands seeking to connect more deeply with their audience, sound...
Driving Conversions with Audio Ads During Peak Retail Season
The fourth quarter is here, bringing with it prime shopping time. Retail marketers are facing a highly competitive season where every budget decision needs to prove it can drive real sales. Digital audio stands out here because it captures attention at the right moments, helping brands spark conversions and build lasting shopper loyalty. The Retail...
Building a Data-Driven Standard for Digital Audio Frequency
Check out this new article in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! For years, advertisers relied on the “rule of three,” the belief that hearing an ad three times was enough to make it stick. The idea came from early research on effective frequency, later formalized by Michael...
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