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The New Context Code: Rethinking Audio Ads in an Always-On Listening World
The shift toward creative agility is helping brands engage listeners with the right message, at the right moment, in the right tone, writes AdsWizz's Lindsay Lynch As audio continues to filter into every corner of our daily lives, whether through smart speakers at home, podcasts during commutes, or running mixes while working out, one thing is clear:...
From Reach to Relevance: The New Era of Podcast Advertising Is Here
Read this article by our very own Guy Taylor, Senior Business Development Manager! Podcast advertising can no longer be ignored. It has become a strategic priority for brands seeking to connect with engaged, niche audiences. According to Edison Research’s The Infinite Dial UK 2025, 51% of UK adults aged 16 and over have listened to...
How Digital Audio is Reshaping Advertising in Australia
A Q&A with Graham James, Regional Director, APAC Australia’s digital audio scene is booming—over 15 million people are tuning in weekly, and nearly half of households now have a smart speaker, according to Edison Research’s The Infinite Dial 2025 Australia. We sat down with Graham James, Regional Director, APAC at AdsWizz, to chat about what’s...
Podcast Advertising Has Gone Omnichannel
Take a look at this new piece in The Drum by Dave Sosson, Senior Manager, Business Development, Programmatic Demand North America! The podcast industry has moved well beyond its scrappy, audio-only roots. What began as a niche format has grown into a multi-platform ecosystem. Audiences still tune in to hear their favorite hosts, but now...
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